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FRED

Unique fashion from the best independent brands

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Discover original outfits that make you look great and feel confident — and support independent brands while you're at it.

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Snap up your favourite styles with up to 70% off dresses, jumpsuits & more!

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Aztec Print Kaftan In Blue by Yumi Product photo
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Flor De Sol Resort Trousers by Elsie & Fred Product photo
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From casual looks to dressed-up evening styles, we’ve got stunning dresses for every occasion!

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In Your Words

  • No Ordinary Brands

    We're passionate about independent brands. That's why we've trawled the internet for 800+ game-changing labels, so you don't have to.

  • Shopping Made Easy

    From practical styling advice to bestseller product recommendations, we combine unique fashion with a fun and stress-free service.

  • Style Over Trends

    Have original fashion delivered direct to your door (sometimes with cute notes too!), from designers you won't find on the high street.


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2 MILLION CUSTOMERS
THANK YOU TO ALL OF YOU! LOVE TEAM SILKFRED